Increased Sales - Always in Style

321,000+

Ad impressions

12.4%

Average ACoS

0.42%

Click through rate

53%

Growth in sales in 3 months

Building Value for Niche Products

Recognizing that the high demand for their products in the market as a whole was not proportionate to their sales on Amazon, FirmoLux came to FME for help in selling a product catalog of niche, specialized items - beautiful high end Venetian plaster. Advertising campaigns previously run had failed to gain much traction, and the spend was variable.

Due to the specialty nature and price point of the products, it took creative problem solving in addition to intelligent data analysis to locate and reach the appropriate target audience on Amazon.

This success exemplifies how FME can produce profitable results even for niche and specialty products.

Priming the Account

FME first optimized the listings to provide structured, compelling information on the listings. After this, we conducted deep data analysis to determine the proper framework and keywords for targeting on the ad campaigns. Due to the specialty nature of this product and the high price for customers, it took creative problem solving in addition to intelligent data analysis to locate and reach the appropriate target audience on Amazon.

Plastering Success on the Wall

Following the listing and ad optimization by FME, FirmoLux has come to dominate the Venetian plaster selling space on Amazon, as well as introduce the product to new customers. Within the first 2 months of creating and optimizing the ad campaigns, FME has achieved an average ACoS of 12.4%, a reach of 321000+ impressions, and a better-than-average CTR (based on average CTR for Amazon ads). This has naturally translated into higher sales, seeing a 52% growth in sales within the first 3 months of engagement with FME.

This success exemplifies how FME can produce profitable results even for niche and specialty products.

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Dominate Amazon. Dominate eCommerce.

We create and optimize Amazon and eCommerce sites and all of the marketing that goes along with it. We do this all with a focus on the most important thing: net profit.