Programmed for Growth

Particle came to FME 2 months after they launched on Amazon for assistance with planning and implementing growth strategies for their account. Their catalog includes highly specialized IoT hardware development kits for consumers and businesses.

64%

Increase in revenue

74%

Increase in units sold

21%

ACoS, reduced from 55%

151%

Increase in listing traffic

Prototype Development

After conducting a thorough account and market analysis, FME built a plan for Particle’s growth on Amazon. We started by strategically rebuilding their product listings to include all vital information plus high converting content, and we built it around keywords that would work well within Amazon’s search algorithms. At the same time, we worked to obtain Brand Registry for Particle to allow us to add critical listing features in time for the crucial Black Friday/Cyber Monday sales season.

We then planned and created advertising campaigns to drive traffic to their highly optimized listings. Through a careful process of data analysis and campaign optimization, we were able to steadily reduce the ACoS (advertising cost of sale) and at the same time, increase sales. For the current month, the ACoS has been reduced to 21% and continues to trend downward.

Through a careful process of data analysis and campaign optimization, ACoS (advertising cost of sale) was steadily reduced while sales increased drastically.

The Art & Science of Optimization

Before engaging with FME, Particle was averaging $14k per month through their own listings and ad campaigns. In the months after FME made changes to the listings and ad campaigns, Particle averaged $23k per month - a massive 64% increase in sales revenue. Their top month has seen over $32k in revenue, and they are currently on track for April sales to achieve an even higher amount. Furthermore, the number of actual units sold pre-FME to post-FME saw an increase of 74%.

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Dominate Amazon. Dominate eCommerce.

We create and optimize Amazon and eCommerce sites and all of the marketing that goes along with it. We do this all with a focus on the most important thing: net profit.