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Amazon Product Listing Optimization.

The First And Most Important Step To Winning Amazon.

Amazon Product Listing Optimization Helps Your Session Conversion Rate.

FountainheadME has a strict procedure which every listing we manage is to adhere to. This procedure is a set of rules for each attribute of a listing such as Title, Features 1-3, Features 4-5, Description, Back-End Keywords, and Enhanced Brand Content.

What About Our Approach Works So Well?

eCommerce, Amazon or traditional, is the understanding of buyer behavior coupled with complex mathematics. The numbers paint a picture of how your buyers buy. It’s our job to interpret these numbers in order to paint a picture of what your buyers are doing and why. Once we understand them, we can sell to them en masse.

We aren’t freelancers. We’re a team of the 16 best eCommerce minds in the industry. We have specialists that range from Amazon account managers to UX/UI experts to Magento and Shopify developers.

The listing basics are as follows:

  • Titles to be about 200 characters in length, contain the top 5-7 most relevant keywords based on research, to be separated into relevant chunks based on keyword research, and to solve what are determined to be the most prevalent problems the buyer is trying to solve.
  • Features 1-3, which are the only features immediately visible on all devices, are to be well written narratives of at least 200 characters which continue to show the buyer the product will solve their problem. These features are to be grammatically correct, not spammy, and product specifics are to be capitalized without going overboard.
  • Features 4-5, which are only visible on desktop computers, are to be well written narratives of at least 200 characters which continue to show the buyer the product will solve their problem. These features are to be grammatically correct, not spammy, and product specifics are to be capitalized without going overboard.
  • Descriptions are to be well written and specify everything possible about the product. Every description is to have simple HTML markup for paragraphs and bolding of important product attributes.
  • Back-end Keywords are to not contain more than exactly 250 characters, including whitespace, and are to contain important keywords that are NOT shown in any of the listing attributes.

The implementation of this procedure significantly increased product listing performance in each case where is was applied.

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Get an online, instant price quote now.

We’ll ask you a couple questions then provide an instant price.

We won’t call you (unless you want us to) and we NEVER spam.

Thank you! We will send you an email shortly. A quick conversation is required for us to provide pricing that suits your needs.

Fulfillment by Amazon Optimization.

Yes, We Have A Procedure For FBA Too.

FBA Fees Are Expensive. FountainheadME Optimizes FBA Costs.

Fulfillment By Amazon has essentially become a requirement to effective Amazon sales. FountainheadME understands the complex costs Amazon charges for FBA and helps you develop a strategy to keep these costs low.

  • Procedure 1 - Ensure the correct weights and measures are specified in the product data. If package size can be reduced to a lower FBA pricing tier then find and specify new packaging to client as applicable.
  • Procedure 2 - Inspect current FBA product structure. Using experience, remove possibilities for Amazon fulfillment mistakes that may cause poor reviews or a high ODR. Correct any problems, recall inventory if possible.
  • Procedure 3 - Inspect sales velocity, anticipated sales velocity. Run calculation on current cubic foot storage fees which change throughout the year. Run calculation on long term storage fees. Calculate proper and most profitable configuration of inventory based on returned data.
  • Procedure 4 - Analyze buyer experience by inspecting packaging design and presentation. Ensure product presentation exceeds expectations set by the listing and content.

FountainheadME has saved millions of dollars collectively for clients over the years by optimizing FBA fees. Amazon frequently makes erroneous calculations in their fees and FountainheadME is here to prevent that.

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Thank you! We will send you an email shortly. A quick conversation is required for us to provide pricing that suits your needs.

Product Photos Make Or Break You.

Product Photos Are The Most Important Sales Tool.

Professionally photographed products are the best way to increase sales. Period.

The main product image is the first the buyer sees before deciding to click on your listing. A poor quality photo gives the perception of a poor quality product. Furthermore, Amazon has practices for photos which much be adhered to. These practices affect organic and paid ranking. This is why FountainheadME has both a photo and a video studio - we make your products sell and great photographs are one of the best ways to accomplish this.

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Pricing Is Everything. We Do The Math.

In every elastic product exists an optimal price for profit.

The optimal price can only be found by scientific analysis.

If you remember back to economics classes products are classified as either elastic or inelastic. If you are selling products to consumers chances are your products are elastic. In every elastic product exists the optimal price which provides the optimal unit sales which provides the optimal net profit.

The higher the price the higher your net profit becomes but at the cost of unit volume. The lower the price the higher your unit volume becomes but at the cost of net profit. Between the two is the point of diminishing returns where your total net profit is at an apex. FountainheadME scientifically tests your pricing and records your unit volume and net profit to find optimal price points for each product. We refer to this as “PDR probing” and it’s critical for any client who is regulated by a MAP policy.

Check out what our clients say.

Amazon & eCommerce Management Pricing

We offer a simple billing model, short-term commitments, and the best engagement in the industry.

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Dominate Amazon. Dominate eCommerce.

We create and optimize Amazon and eCommerce sites and all of the marketing that goes along with it. We do this all with a focus on the most important thing: net profit.

Get Instant Pricing Proposal Here!

See pricing and estimates for optimization and/or management of an Amazon Seller or Vendor account.

See pricing and estimates for remedial work to an eCommerce site or to build a new one.

See pricing for a monthly marketing management package for Amazon or eCommerce.

Thank you! We will send you an email shortly. A quick conversation is required for us to provide pricing that suits your needs.

Dominate Amazon. Dominate eCommerce.

We create and optimize Amazon and eCommerce sites and all of the marketing that goes along with it. We do this all with a focus on the most important thing: net profit.