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Final Draft: A Story of Amazon Excellence
Amazon
Final Draft is THE definitive name in scriptwriting software. In terms of quality, price, support, and service no one else can compete. But on Amazon, countless small unknown products were ranked above Final Draft in searches. Unfortunately, this wasn’t the end of their problems. Their own efforts to manage their PPC advertising hadn’t been getting results. With all of this, Final Draft came to FME for help.
89%
Increase in Sales MoM
$10k
In PPC Sales at 5% ACoS
540%
Month 1 Sales boost on Seller Cental
1349%
Month 1 Sales boost on Vendor Central
Review
Final Draft had a clear problem. Their current product listings weren’t hit about half of the keywords that their Amazon competitors were indexed for, and their PPC wasn’t getting them the results they needed. FME began by researching the highest volume keywords their customers were searching for and began optimizing their product listings and PPC campaigns to incorporate the highest value terms into the most impactful positions. With combined Amazon listing and advertising optimization FME was confident Final Draft’s poor Amazon performance could be turned around.
The Final Draft
Final Draft saw a huge improvement almost immediately. In the first month alone their new PPC campaign saw $10,000 in sales at only 5% average cost of sale. The new traffic and an 89% month over month sales increase helped Final Draft go up in the search ranking and resulted in $25,000 in total sales.
With a better position in the Amazon marketplace and PPC continuing to get more conversions the story of their success is just beginning.
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We fuse the art of sales with science.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.