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Conversion Rate Optimization
By the time your customer reaches your eCommerce site, they have entered the sales funnel. The central question to ask at that point is: How do we build a machine that brings customers to completion of the process?
With this question of "how" asked, we can optimize the generation of the purchase, lead, or sign up that you are looking for. FountainheadME utilizes a comprehensive Conversion Rate Optimization (CRO) strategy to uncover and apply those optimizations.
Your customers deserve to get through the purchase funnel in a way that will make them feel confident and happy.
How does the site move the customer along the funnel to complete the final desired action?
How does the customer consume seller-provided information?
Where, when, and under what circumstances do customers abandon the conversion process?
In answering these questions, FountainheadME targets where best to implement our best practices and optimize your site for conversion performance. A few of our CRO services include:
If your site visitor can’t find what they need, they will go elsewhere. If they can't find it, it doesn't matter if you provide it. We prioritize removing potential frustrations to implement ideal navigation and product discovery.
Desktop, laptop, cell phone, tablet, Windows, iOS, Linux? We optimize and test for visitors on any platform and device.
Based upon your unique conversion goal, we optimize the site to funnel visitors to the desired outcome.
We don’t guess - we test and analyze. We rely upon the concrete data of conversion rate to prove the success of our efforts.
A slow or buggy site will hurt conversion. We do thorough site analyses to pinpoint and remove specific impediments to site performance.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.