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Product Feed Optimization
There is no advertising platform with greater reach than Google. Google Shopping is an increasingly important root of success and failure in eCommerce ventures. Many failures to generate traffic and conversion can be attributed to an inactive or ill-planned product feed delivered to Google Shopping.
FountainheadME uses a sophisticated combination of automation and custom writing to generate outstanding Google Shopping feeds. Our approach aims to frame your products so that Google can effectively categorize them and link them to ideal keywords so that they reach the exact audience we seek to convert.
A few of our Product Feed Optimization Services are as follows:
A keyword optimized product title is essential to actively harvesting impressions. Image selection is frequently the key factor in achieving customer engagement. You have only an instant to make an impression on your audience on Google. We can help you make that moment count.
Google has a complex and highly nuanced categorization structure for products. By carefully reviewing your product types and categories, and aligning them with the proper Google product categories, we ensure that Google's algorithms properly associate your products with the right result sets.
We provide an active approach to the feed, ensuring that Google has your current product inventory and availability, as well as content oriented towards current promotions, offers, and targeted campaigns.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.