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Ageless Innovation by Hasbro™: Vendor Central vs Seller Central
Amazon
While both Seller Central and Vendor Central result in product placement on the Amazon marketplace, they offer different features and require different strategies for success. Ageless Innovations is an example of FME's expertise in Vendor Central goals and proper application of marketing tactics.
33%
Increase in frequency of POs
30%+
Increase in PO value
20%
ACoS reduction
6.5%
Average ACoS on Amazon Canada
Goals and Strategies
Prior to working with FME, Ageless Innovation had seen minor success using PPC campaigns within Vendor Central, but needed assistance to realize the full potential of their product listing and marketing efforts.
Ageless Innovation engaged with FME to achieve a needed boost to their total sales from PPC and increased purchase orders from Amazon. In Vendor Central, the total sales metric translates to increased PO quantities from Amazon, so FME built a comprehensive strategy toward that goal.
Vendor Central Walls Won’t Stop FME Success
Product listing optimization is an essential task, but on Vendor Central it is one that comes with more restrictions and requires creative solutions to succeed within Amazon’s policies. Despite these challenges, FME conducted thorough keyword analysis and successful optimization of the listings. Additionally, FME designed A+ content to enhance the brand image and increase the conversion rates of the listings.
Following the improvement to the product listings, FME focused on deep optimization to the PPC campaigns. This resulted in a reduction in ACoS from 15% to 12%, as well as a boost to total sales, resulting in an increased Amazon order volume. Ageless Innovation has since reported to FME that they are receiving 33% more POs from Amazon with each PO requesting around 33% more units.
The ultimate goal of increased POs from Amazon has been achieved through an increase of total sales resulting from FME's strategic product listing and PPC optimization.
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We fuse the art of sales with science.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.