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Caytan Enterprise: Computing the Formula for Success
Amazon
The Vilros Raspberry Pi4 is an extremely versatile computer that can be modified to use as everything from a modem machine to a retro gaming station. The console is suitable even for beginners, since it can be made as simple or as complicated as one wants. But when Vilros came to us, its Amazon product listings were not optimized and not reaching a broad enough audience. FME would need to develop a marketing strategy that would help Vilros Raspberry Pi4 products reach more consumers, and appeal to beginners as well as experts.
250%
Increase in Conversions
$240K
in PPC Sales with 16% ACoS in 3 Months
$900K
Increase in YOY Q4 Sales
A Powerful Framework
The first step FME would take to help the Vilros Raspberry Pi4 product listing reach a wider consumer base on Amazon would be to optimize it. We did this by researching keywords to determine which ones had a demonstrated ability to create impressions and conversions, and then incorporating those keywords into the new product listings. FME also added more detailed information to the listings regarding how to use the products and their functions.
Since Vilros is a trademarked brand, the FME design team was able to create high-impact A+ content to add to its product pages. These laid out the contents and functions of each kit in a visually friendly way to promote a streamlined shopping experience for the consumer and better explain the product to reduce the likelihood of negative reviews or returns.
Programming Profits
As our creatives were working to improve the Amazon listings for Vilros Raspberry Pi4 products, the advertising team was working on building pay-per-click campaigns using similar keywords to the ones used in the listing optimizations. We set higher-than-average bids to ensure our sponsored ads beat out those of competitors to display in the top spot of sponsored search results.
Our work for Vilros paid off in a big way. Not only did our product listing optimizations land Vilros Raspberry Pi4s in the first five search results, but it also helped increase the rate of conversions by an astounding 250% and overall sales in Q4 by $900K. Our pay-per-click sponsored ads were just as successful by bringing in $340K in sales, with only 16% of that total going toward advertising costs.
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We fuse the art of sales with science.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
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