General Chemical Corp: The Formula for Success

Amazon

138%

Increase in sales

52%

Increase in page views

7%

Increase in conversions

117

Deleted ASINs successfully recovered

general chemical corp

Chemical Clean-Up

General Chemical came to FME with a large catalog of industrial strength cleaning, solvent, deck maintenance, paving, and other chemical products. They were seeking assistance with growing the sales and reach of their items on Amazon.

A Big Mess

They soon alerted us to an unexpected deletion of around half of their catalog. Amazon was not able to provide them a resolution to this, so General Chemical was counting on FME for help. To their delight, FME was able to not only restore their entire inventory in about a week, but also restructured and cleaned up their inventory catalog into a more usable format, including intelligent variation architecture.

FME then began to write and implement content for General Chemical's product listings. We also added Enhanced Brand Content to provide more product information to customers and increase conversion. Furthermore, FME enrolled General Chemical's account in Amazon Business, which allowed us to upload PDF versions of their technical data sheets directly onto the listings, which are crucial due to the nature of their products since buyers often require this type of information prior to or after purchase.

Pristine & Profitable

Following the heavy catalog restructuring and product listing optimization by FME, General Chemical has seen their best month of sales to date, even without using advertising. Without FME's help, General Chemical would have needed to spend a large amount of time rebuilding their missing catalog items.

FME continues to work on product listing optimization with General Chemical, particularly to achieve seasonal sales goals.

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foun·tain·head noun, an original source of something.

We fuse the art of sales with science.

To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.

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