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Particle came to FME 2 months after they launched on Amazon for assistance with planning and implementing growth strategies for their account. Their catalog includes highly specialized IoT hardware development kits for consumers and businesses.
Increase in revenue
Increase in units sold
ACoS, reduced from 55%
Increase in listing traffic
After conducting a thorough account and market analysis, FME built a plan for Particle’s growth on Amazon. We started by strategically rebuilding their product listings to include all vital information plus high converting content, and we built it around keywords that would work well within Amazon’s search algorithms. At the same time, we worked to obtain Brand Registry for Particle to allow us to add critical listing features in time for the crucial Black Friday/Cyber Monday sales season.
We then planned and created advertising campaigns to drive traffic to their highly optimized listings. Through a careful process of data analysis and campaign optimization, we were able to steadily reduce the ACoS (advertising cost of sale) and at the same time, increase sales. For the current month, the ACoS has been reduced to 21% and continues to trend downward.
Before engaging with FME, Particle was averaging $14k per month through their own listings and ad campaigns. In the months after FME made changes to the listings and ad campaigns, Particle averaged $23k per month - a massive 64% increase in sales revenue. Their top month has seen over $32k in revenue, and they are currently on track for April sales to achieve an even higher amount. Furthermore, the number of actual units sold pre-FME to post-FME saw an increase of 74%.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.