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Plant Based Pros is an e-commerce website functioning through WooCommerce. For a few years, they were struggling to obtain a strong, consistent amount of conversions on their website, as well as finding difficulty optimizing Google Adwords marketing campaigns toward profitability.
annualized revenue increase with FME
products optimized in Google Merchant Center
increase in conversion rate
hours billed is all it took for a great lift+
FME found a solution to improve conversions on their website without needing a complete rebuild. With a few highly strategic changes, the conversion rate was found to be improved. FME then worked to optimize their failing Adwords campaigns to drive more traffic, improve conversions, and ultimately become profitable. However, this involved finding creative solutions to utilize Adwords in the best way for their particular business.
After conducting data and account analysis, FME made some intelligent discoveries. Plant Based Pros saw highly differing margins on their products. This became complicated for using Adwords due to the highly varying break-even points. FME reorganized their ad groups by cost of goods sold and break-even point, which then made it possible to analyze data and optimize toward a profitable point.
In this case study, the numbers speak for themselves: Prior to engaging FME, Plant Based Pros was seeing a monthly average revenue of $40,000. After FME implemented changes, their revenue grew to $153,000 last month. Furthermore, this became the first profitable month for their marketing efforts.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.