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ResourcefulSupply.com - More products than Home Depot
eCommerce - ERP Integration - Shopping
After the client's initial attempts at Shopify failed, FME advised the client to convert to a custom site on the Laravel Framework. This would allow a full integration with client's existing infrastructure as well as nimble control over product selection, pricing, marketing, and many other attributes not possible with a WYSIWYG solution like Shopify.
150k
active products in site catalog
3
months to develop site from scratch
4
months to achieve profitability
1MM
Lines of code
A brand, a plan, a rationale - Laravel!
The world of e-commerce has numerous solutions for building and marketing your online business. However, these solutions are rarely one-size-fits-all. FME's work for ResourcefulSupply in an example of how our deep understanding of e-commerce solutions will result in personalized guidance and a successful customized solution.
ResourcefulSupply approached FME to deploy their plan of launching an e-commerce website based on the Shopify platform. While Shopify may be the best solution for many stores and brands, FME used its extensive resources and experience in e-commerce solutions to present an alternative plan to fully meet all of ResourcefulSupply's needs. With ResourcefulSupply's inventory of nearly 130,000 products, it was clear that Shopify was not a good fit for their inventory size, profit margins, and scalability needs. FME proposed a custom build using the Laravel framework with additional libraries.
Customized Solutions for Nearly Every (and any) Retail Need
To streamline processes and incorporate the e-commerce presence into their current operations, FME added API integration with ResourcefulSupply's current ERP system, shipping and logistics companies, and third party vendors.
FME is currently working on systems automation for routing of site orders via ResourcefulSupply's existing fulfillment systems, greatly reducing their human labor costs
Marketing Mastery
The design and build of ResourcefulSupply's website took FME approximately 90 days, after which PPC marketing was immediately launched. Through careful planning and strategic implementation, the marketing efforts were immediately successful, producing a 5.6 ROAS - a prosperous start, especially considering the breakeven point of 5.0. FME continues to optimize these marketing campaigns to maintain the ROAS but increase the conversion rate. FME is currently testing margin configurations in a scientific way to determine which margin will have the best outcome for net profit to the client.
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We fuse the art of sales with science.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.