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Scandinavian Kidz: From A Trickle To A Downpour
Amazon
Scandinavian Kidz brought innovative European children’s outdoor wear and rain gear to Amazon’s US marketplace, selling exclusive, well-established Dutch brands CeLaVi and En Fant. After experiencing a slow trickle of success, they approached FME, intending to increase competitiveness and optimize their catalog. Like the products they sell, Scandinavian Kidz needed an innovative design to grow within, and they turned to the marketing pros at FME.
40%
Reduction in ACoS
57%
Increase in conversion rate
68.3%
YOY Increase in Sales
171%
Increase in total PPC sales
CONVERSION DROUGHT
Immediately, FME identified the conversion challenges Scandinavian Kidz faced—low visibility in the saturated children's outerwear market on Amazon. Despite trendy, brightly colored products, they were being drowned out by larger US competitors. Analyzing their sales history, product listings, and previous ad campaigns, it became clear that their listings needed to be optimized and PPC strategy restructured to stand out from the competition.
SEEDING THE CLOUDS
Realizing Scandinavian Kidz’s visibility challenges in the marketplace, FME seeded the clouds for success optimizing listings with a deluge of high converting content, high traffic keywords, engaging A+ content, and professional product photography while running extensive branded ad campaigns to reach prospective buyers and increase sales conversions.
RAINING RESULTS
Scandinavian Kidz established its working relationship with FME in the summer of June 2020. Following the large-scale optimization of their product catalog and refocused ad campaigns, the positive results began to pour in. Within 6 months, Scandinavian Kidz experienced a massive 68.3% increase in sales and a whopping 57% growth in conversions from the same point the previous year, while simultaneously reducing their ACoS by 40% and increasing total PPC sales by 171%!
With room to grow, FME continues to manage and optimize ad campaigns for Scandinavian Kidz. Through enhancing their Amazon presence and utilizing advanced PPC management strategies, we forecast they will continue to develop and succeed.
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