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Stay Get Well has a massive catalog of health supplements and products on Amazon. Before coming to FME just a few of Stay Get Well’s products accounted for a huge percentage of their sales. They needed to bring attention and emphasize their already popular products to help them become marketplace leaders and establish their lesser-known supplements in a highly competitive Amazon market. Stay Get Well came to FME for help.
In PPC Sales at 14% ACoS
In Total Sales
Increase in PPC Sales
Monthly Increase in Select Product Revenue
Stay Get Well’s problem was clear: a lack of traffic on many of their Amazon listings which had huge volume potentials. These were products capable of reaching huge sales numbers that were lost in a large, highly-competitive marketplace. By pushing attention through ads FME knew these products would get traffic that would result in conversions. So, FME began putting together PPC campaigns and researching the most effective and highest value keywords to target for each of their products.
Stay Get Well’s sales health improved almost immediately. After carefully tailoring PPC campaigns and making adjustments to reduce the average cost of sale FME was able to get over $110,000 in PPC sales at just 14% ACoS. This brought clicks, reviews, and sales to many of their critically under-trafficked products and helped create better search rankings and positions for them in the Amazon marketplace. Stay Get Well experienced a 3800% increase in PPC sales from attempting to manage their own campaigns which helped them achieve $481,000 in sales.
Stay Get Well continues to retain FME’s service in maintaining their PPC campaigns, managing their Amazon account, and in new product launches.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.