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Talavera: Cutting out the Competition


Talavera sells a revolutionary line of products that seamlessly remove split ends from hair. They came to FountainheadME in Q2 2019 for help with regaining control over their listings, branding, and sales on Amazon. Like many brands on Amazon, resellers had changed information on the listing and started to cause disruption to the brand perception and pricing.


Increase in Average Conversion Rate


Buy Box Control


Total Revenue Increase


MoM Average Revenue Increase


Gaining Control

FountainheadME advised Talavera to renegotiate their distributor agreements with their resellers in order to regain content control over the listings. This would help to maintain favorable relationships with their resellers, while also allowing them to identify unauthorized and fraudulent resellers. Furthermore, FountainheadME helped Talavera to implement Fulfillment by Amazon and regained full control over the buy box.

Conditioning for Conversion

In addition to correcting the content on the listing, FountainheadME conducted thorough keyword and competitor research, which was used to write a fully optimized and compelling listing. Immediately, the conversion rate of the listing drastically improved. With further optimizations, the conversion rate continued to increase month over month, to a current all-time high. From the 5 months prior to FountainheadME working on the listings to the 5 months after, the average conversion rate increased 298%!

Healthy Growth

After maintaining buy box and listing control, optimizing listing content and keywords, and implementing professionally designed A+ content, the sales have skyrocketed. The total sales have increased 231%, with a month over month average increase of 72%.


FountainheadME continues to work with Talavera to launch new products and maintain a steady growth on Amazon.

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We fuse the art of sales with science.

To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.

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