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A Small Business Gets A Huge Lift
Amazon
Four Seasons approached FME for help with setting up their Amazon account and building their product brand on the marketplace. Their single product is called "Truly Holey" and is a lawn aerator.
330K
ad impressions in 60 days
15%
ACoS achieved within 60 days
1484%
sales growth within 60 days
Page 1
Organic search ranking within 60 days
The Tools for Growth
After conducting market, keyword, and competitor analysis, FME wrote content and created product images via photography and image editing. FME's extensive knowledge of the Amazon search algorithms, best practices, and conversion strategies is applied to every product listing that we create and/or edit. This builds a strong foundation for sales and growth on Amazon, as well as helps future advertising and promotions have better results.
FME then implemented advertising on Amazon to help create brand awareness and drive new customers to the listing. We immediately began optimization on the campaigns by gathering workable data, conducting thorough data analysis, and making changes to the ad campaigns based on our observations. After a month of optimization, sales of Truly Holey grew 264%. The following month, further optimizations grew the sales by 330%!
The Ultimate Goal - Organic Success
Over the first 60 days of campaign optimization, FME achieved 330,000 product impressions and an ACoS of 15.41%. Even more exciting is the fact that when customers search "lawn aerator" on Amazon, the Truly Holey listing shows up organically on page 1. Furthermore, Amazon currently lists Truly Holey as one of the 8 top rated items in the lawn aerator category. The goals to build the Truly Holey brand and see a steady growth in sales are well on their way!
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We fuse the art of sales with science.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.