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Click through rate
Growth in sales in 3 months
Recognizing that the high demand for their products in the market as a whole was not proportionate to their sales on Amazon, FirmoLux came to FME for help in selling a product catalog of niche, specialized items - beautiful high end Venetian plaster. Advertising campaigns previously run had failed to gain much traction, and the spend was variable.
FME first optimized the listings to provide structured, compelling information on the listings. After this, we conducted deep data analysis to determine the proper framework and keywords for targeting on the ad campaigns. Due to the specialty nature of this product and the high price for customers, it took creative problem solving in addition to intelligent data analysis to locate and reach the appropriate target audience on Amazon.
Following the listing and ad optimization by FME, FirmoLux has come to dominate the Venetian plaster selling space on Amazon, as well as introduce the product to new customers. Within the first 2 months of creating and optimizing the ad campaigns, FME has achieved an average ACoS of 12.4%, a reach of 321000+ impressions, and a better-than-average CTR (based on average CTR for Amazon ads). This has naturally translated into higher sales, seeing a 52% growth in sales within the first 3 months of engagement with FME.
This success exemplifies how FME can produce profitable results even for niche and specialty products.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.