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Do You Like Free Money?Optimize Your Amazon Product Pages.
Many so-called Amazon “Experts” will tell you that Amazon Optimization includes improving listing content, images, and running paid advertising. This is partially true.
The true key to optimization lies in the scientific study of what changes have what effect and why.
In order for optimizations to be effective, a controlled experimentation strategy must first be designed. For instance, we might hypothesize that a better title is needed to improve the clickthrough rate. Once the title is changed, we monitor the key performance indicators. A better clickthrough rate meets the hypothesis, but we'll also check to see how it has impacted order item session percentage (OISP) and other KPIs to create the most accurate conclusions.
We hypothesize about what needs improvement and prioritize these hypotheses.
Then, we implement the most critical hypothesis and monitor the KPIs closely to look for changes.
Once a satisfactory outcome is achieved, the next experiment is deployed and the cycle is repeated.
To win at eCommerce, Amazon or traditional, a seller needs both intuitive understanding of buyer behavior and application of complex mathematics. People skills can only get you so far. Numbers express exactly the how, what, when, and where of buyer behavior. It’s our job to interpret these numbers using calculus and experience to answer who the customers are and why they buy. Once we define and understand the audience, we can target and sell to them with scope and precision.
We aren’t freelancers. We’re a team of the best eCommerce minds in the industry. Our expert full-service Amazon account managers, online marketers, UX/UI specialists, and full-stack developers will serve your needs with cohesive, data-driven strategy and unparalleled technique.