Amazon has over 600,000,000 products in its US marketplace alone. How do you make sure that yours is discoverable?
Amazon SEO is unique and differs from Google and all other search providers. We are experts in A9 - the algorithm that Amazon uses in search rank and discoverability.
We implement technical and psychological strategies to place your products in front of the most relevant target audience and the shoppers most willing to buy. A few of our processes include:
Keyword Research and Indexing
We start with in-depth product keyword research. We then apply our proprietary formula to rank the keywords in a way that works best with Amazon A9.
Unlike most keyword research, which focuses only on search volume and algorithm relevancy, we consider:
technical relevancy and volume
likelihood to convert
human buyer behavior
The resulting keyword list is critical not just for SEO, but all future optimizations including pay-per-click advertising (Sponsored Products).
Putting Keywords to Work: Content Creation and Optimization
After the keyword list has been diligently created and reviewed, we implement the keywords into Titles, Features, and Descriptions in a very specific order. This adheres to best practices for both A9 algorithm and human conversion.
Proof in the Data
We monitor Sessions and Ordered Item Session Percentage (OISP) very closely for positive movement. If Sessions increase, we know that we’ve satisfied the A9 algorithm. If OISP increases, we know we’ve satisfied human buyer behavior.
The Scientific Process
Our work doesn't stop here - after we implement changes and monitor data, we test alternatives in a controlled experiment to offer comparison data and identify statistically significant results, ensuring that your optimization is scientifically proven to be the best option.
Adhering to Basic Best Practices
The often overlooked part of Amazon SEO is to follow Amazon's other best practices, which unexpectedly impact search rank and conversion:
Have at least 5 great images.
Make sure Back End Keywords are populated correctly.
Have a low Order Defect Rate and great reviews.
When all of these things are in reasonably good condition, it amplifies the effect of SEO. FountainheadME goes to great lengths to ensure you have these things in place.