Last Minute Preparations

Smarty Pants approached FME in late October with a relatively new account and a children's toy to sell on Amazon. With little to no sales history, they were seeking to have a quick turnaround on PPC implementation to achieve some level of success for the upcoming holiday season, as their product is one that is highly dependent on holiday sales. FME quickly produced a fully optimized product listing to accompany a highly strategized PPC campaign. By November 6th, the listing was updated and ad campaigns were initialized. With an understanding that Black Friday was only two weeks away, FME sought to expedite the PPC optimization process, one that generally requires longer periods of data gathering and analysis. Initial PPC ACoS ran high - between 100% and 250%. This is expected during the data gathering period for new ad campaigns, but this would not suffice for the holiday shopping season. On 11/22, the day before Black Friday, intelligent analysis was conducted on the data that had been gathered so far. PPC optimizations were made based on analysis results, and the product was ready for holiday shoppers.

13x

Growth in Holiday Sales Revenue

$34K

In single product sales, up from $1,000

69%

Holiday orders from optimized PPC

29%

PPC ACoS drop from 250% to 29%

All I Want for Christmas is Profit

Metrics collected from the next month (11/22 to 12/22) showed that the ACoS was successfully reduced to and controlled at 29%. Furthermore, 69% of the holiday sales were attributed to PPC campaign orders. Sales increased from $1500 in October (pre-FME) to nearly $11000 in November, and almost $27000 during December.

The quick growth and success from this holiday season would have been missed without proper optimizations and intelligent PPC utilization from FME.

FME produced a fully optimized product listing paired with a highly strategized PPC campaign.

This quick growth and success would have been missed without proper optimizations and intelligent PPC utilization from FME.

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Dominate Amazon. Dominate eCommerce.

We create and optimize Amazon and eCommerce sites and all of the marketing that goes along with it. We do this all with a focus on the most important thing: net profit.